To understand SEO, start with something you probably do every single day: search the internet. You type a query into Google. Maybe you ask Alexa a question. And then you are presented with different web pages and content based on what you asked. The same is true when a prospective customer starts searching for, say, plumbing services in the area. Or pest control.

SEO comprises all the strategies, techniques, and tactics that can be employed to make sure a company’s website, branding, and other content ranks highly in search engines. Why? So that the right people can find you, right in their time of need, and reach out to learn more or book your services. 

In the digital era, few businesses can survive on word-of-mouth recommendations alone. The marketplace is too crowded and competitive, especially home services. Digital marketing and SEO strategies can help your business show up, stand out, and attract customers online. Because if you don’t, your competitors will.

The short answer is: it depends on the scope and duration of your specific marketing needs.

Another common question with a similar answer: it depends. We can tell you that any marketing and SEO agency that promises cheap, fast results is likely misleading you. Home Plate DM builds marketing and SEO strategies designed to sustain your digital presence well into the future.

As such, it does take a few solid months of planning, building, and testing to establish a steady pattern of success across all your channels. We ask that you sign an initial three-month contract to set a plan in motion. After we’ve established a reliable strategy, we can work out the terms of our contract on a month-to-month or annual basis.